Manchester United Football Club and Apollo
Tyres has announced a three-year regional partnership in which Apollo Tyres
becomes the Club's Official Tyre Partner in the UK and India. Apollo Tyres will
create football based play zones, using recycled rubber, in local communities
in the UK and India to encourage healthy lifestyles among youngsters. This
partnership will allow Apollo not only to promote its brand, but also to engage
and communicate with Manchester United’s strong fans, close to 46 million
following in UK and India. The tie-up will pay off for the brand and this could
lead to customer acquisition instead of just customer awareness and builds a
long term relationship with the brand.
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